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January 30, 2007 – The Adam Lorber Q&A January 30, 2007

Posted by atlanticleaguenews in Uncategorized.

Picture courtesy of riversharks.com

Adam Lorber Q&A: At around 4PM today, we’re expecting Camden Riversharks General Manager Adam Lorber to stop by and participate in a Q&A with atlanticleaguebaseball.com readers.

And don’t forget, John Evans will be here tomorrow at 2PM to answer fans questions as well.

UPDATE: The Q&A is over. Make sure you check out the comments to read the transcript.

Jeff Ball Update: I’m still working on this story, don’t think I forgot about it. I’m hoping to speak to Surf owner Mark Schuster about this tonight. To refresh, there are a lot of rumors Jeff Ball won’t be returning in Atlantic City for 2007, and I’m trying to clarify them with the one guy who can set it straight. – Mike Ashmore, mashmore@patriotsbaseball.com



1. AtlanticLeagueBaseball.com - January 30, 2007

We’re expecting Adam Lorber to be in the house in about a half an hour. Make sure you check back around 4, when all the fun is going to start.

2. Adam Lorber - January 30, 2007

Hi mike – Im here

3. AtlanticLeagueBaseball.com - January 30, 2007

The punctual Adam Lorber, everyone.

Well, I guess we can get this started a little early then.

CC writes: I had a question about player signings…..If the Riversharks need a player do you as GM sign the player, or do you contact the scouting service that has been hired by a bunch of the AL teams…..for example you lose a pitcher to an affiliate in June how do you replace that player does the service just tell you what player you are getting, or do you get to pick and sign your own player.

4. Adam Lorber - January 30, 2007

I type slow and cannot spell so I apologize ahead of time

The Riversharks as well as the Revolution, Barnstomers, RW and Bluefish use BASA to handle off of the player transactions …our manager, coachs, and myself – to a certain extent – work with BASA to see what players are available, at what cost, and who would be the best fit. Last season, Chick and BASA worked daily in filling out our rosters…BASA was in their 1st year last season and I am sure the process will be simular

5. AtlanticLeagueBaseball.com - January 30, 2007

Adam, just to follow up on that – how beneficial has BASA been to the Camden Riversharks so far? I know they got a lot of heat last year for some teams underperforming on the field…

6. Adam Lorber - January 30, 2007

from my stand point, they helped our organization control expenses i.e. workers comp, etc. and let me sell – not worry about player needs like housing, trainer, etc…The system is not perfect, but like an affiliated organization – the GM needs to put butts in seats and generate revenue 1st and foremost.

7. Adam Lorber - January 30, 2007

with the exceptions of LI, the Pats, and Lancaster …we are all small businesses and saving 50K can come down to our business being in the red or black

8. AtlanticLeagueBaseball.com - January 30, 2007

JL writes: Last year early in the Spring I inquired about player signings with the Sharks. You referred me to Patty MacLuckie, Director of Baseball Operations, as she deals with any player signings. Please explain all that your job entails? Do you have any input into signing any players? Also, please give us an idea of a normal day for you, during the season.

9. Adam Lorber - January 30, 2007

Patty was working with BASA and put together tryouts for the league last year – this year she will be working for us and for the League 50/50 …oh – we are having open tryouts APril 7th at 8am here at the ballpark if you are interested…

I am respionsible of group sales, ticket sales, sponsorships, facility operation, pr, cr, outside biz relationships i.e. Centerplate – our food and beverage company, etc…all business day to day activities ….a lot of my day in managing people – meeting with politicians and sponsors, finding new ways our business can be more successfull off the field….During the season I check the weather 100 times each day and make arrangements if we think rain is in the air..make sure the grounds crew, manager, players, staff needs are covered…make sure I have potential business coming to the game….during the games I try and visit all of our groups – sponsors – and walk a lot in the crowd to get a fans perspective …check the food & bev service …make sure the stadium is clean and fans are welcomed in the gates and thanks on the way out ….good customer service goes a long way!

10. Adam Lorber - January 30, 2007

…no day is the same ….that is why I love what I do!

11. AtlanticLeagueBaseball.com - January 30, 2007

So, as you can clearly see, being a GM isn’t just sitting behind a desk all day…

Anyway, back to the questions…

Camden previously has had Spring Training in Florida, and in Camden, playing the Surf, in exhibition games. What are the plans this year (2007) for Spring Training? Possibly will Camden have Spring Training in Camden, and play Newark in exhibition games?

12. Adam Lorber - January 30, 2007

no – we are going down to Tigartown in Lakeland Florida …this will be 2 years in a row

13. AtlanticLeagueBaseball.com - January 30, 2007

Do you feel like your team has an advantage over any teams that choose to stay north for Spring Training? It seems very possible that Newark might be left with nobody to play come April…

14. Adam Lorber - January 30, 2007

Newark will have the advantage, in the NYC market, to introduce their players to the community and the Star Ledger before I do …in addition the players from out of town can move in and get comfortable before the season- that is a huge advantage off the field…on the field Spring Training in florida gives us a snapshot of the league’s talent before the season starts

15. Adam Lorber - January 30, 2007

in this age – most players are playing winter ball and keep in shape year round

16. AtlanticLeagueBaseball.com - January 30, 2007

You mentioned a few of the more glamorous markets before; Lancaster, Long Island and Somerset. What kind of challenges do you face working for one of the supposed less-glamorous markets in Camden?

17. Adam Lorber - January 30, 2007

did you see 20/20 on friday? Camden has been in the papers for all of the wrong reasons – we need to provide a safe fan friendly enviorment …the waterfront has made huge strides over the past 7 years and it is a privledge to be part of the Camden economic revitilization ….lots of compitition with movies, bolling allys, Philly’s teams, etc. we need to be customer service oriented and set ourselves apart …our rock wall, funzone, merry go round, fireworks on fridays, kids run the bases on sat, and ice cream and catches in the outfield on sundays help the appeal to south jersey families

Philly is a pro and a con – we have a whole lot of new people to introduce to the Riversharks but it is also costly to market to them

18. Adam Lorber - January 30, 2007

sorry …I cant type …bowling, etc…

19. Adam Lorber - January 30, 2007

I do feel that we ARE making a difference …our community efforts are second to none and I am proud of that!

20. AtlanticLeagueBaseball.com - January 30, 2007

Newark has tried to combat some of the negative connotations that come with the name of their city with a lot of interesting promotions that got them a lot of positive publicity. Britney Spears Baby Safety Night, etc. Have there been any discussions with people in promotions regarding taking a similar approach?

21. Adam Lorber - January 30, 2007

the riversharks staff are really letting me have it on my spelling …im typing quickly – sorry bob and brad

22. Adam Lorber - January 30, 2007

we are going to have 72 theme nights that target butts in seats – i.e. EMT Appreciation Day

those promotions are fun and we will have a couple of simular events but for us a promotion needs to result in fans – not just pub.

and we were there for bird flu night …John Brandt quarenteined our suite…..

23. Adam Lorber - January 30, 2007

I had the privledge of working under three of the top GMs in the minors – Charlie Dowd (BPT), Kevin Reynolds (NWK), and John Brandt here in Camden – I hope I have taken a little bit of each of them and their promotional ideas with me here.

24. Adam Lorber - January 30, 2007

let me continue on that….

25. AtlanticLeagueBaseball.com - January 30, 2007

Sure. I wiped out the question. I’ll post it when you’re done.

26. Adam Lorber - January 30, 2007

Brett Yormark, the president and ceo of the Nets, built NASCAR – the best sponsorship or should I say partnership guy in sports..my short time there was an incredible experience in which I really harnessed my approaches and developed into a well rounded sales person

The Marlins were in the top of attendence when I was there before the strike – Neal Bendesky the VP of Sales was doing things ahead of his time exemplified by office depot pencils as foul poles

JB is my mentor and friend and still speak to him numerious times each day to get his thoughts on management and Camden

Charlie and I started speaking when I was in High School and when I went to my first Ravens game – I knew what I wanted to do with my life.

MSG, the Nets, an ad agency I worked for were all great experiences but they all had a lot of red tape – I like to try things and if they dont work then so be it…we have a lot of ex-comcast guys here who like that anyone on staff can make a differene

27. AtlanticLeagueBaseball.com - January 30, 2007

One more for you…

Each team has a core of players they try to bring back each year. Brad Strauss is a lock to come back as a player/coach, but who else can Camden fans expect to see in uniform in 2007, or is it a little too early to tell?

28. Adam Lorber - January 30, 2007

it is a little early but we hope to have 3-5 players return ….I just spoke to BASA and we hope to have an update soon…Brad is back!!

29. AtlanticLeagueBaseball.com - January 30, 2007

Well Adam, thanks again for taking the time out to answer fans questions and, of course, some of mine as well. I’m looking forward to heading back to Camden this season to cover a few games, Campbell’s Field is one of the nicest parks in the league.

If there’s anything else you want to say or anything you want to remind the fans about, feel free to fire away.

30. Adam Lorber - January 30, 2007

we will be doing most of our signings as MLB spring training wraps up – the talented AA and AAA guys are who we want wearing a jersey…..and dont forget about open tryouts on April 7th!

31. AtlanticLeagueBaseball.com - January 30, 2007

If anybody has any questions for Adam, leave them here and he’ll answer them if he has time. I’ll pass along any question you may have.

32. Adam Lorber - January 30, 2007

Thanks again for your time…this board is great for the AL fans and I am very impressed with the way you conduct the discussion …if anyone evr has a question for me, I will always pick up the phone or can be reached by e-mail at alorber@riversharks.com

Go Sharks! Beat Newark! …John Brandt actually has to wear a pink Riversharks jersey at our 1st game this year – ill make sure to send pictures

Thanks again!

33. Jeff - January 30, 2007

Are any improvements or work scheduled during this down-time, for Campbell’s Field?

34. Jeff - January 30, 2007

Also, why not sell tickets much earlier than you currently do? I would think around the holidays that people would tend to buy tickets as gifts. I think teams miss the boat during that time of the year, to sell tickets. Also now, when there is a dead period for other teams, why not sell tickets earlier?

35. AtlanticLeagueBaseball.com - January 30, 2007

Thanks for the kind words, Adam. Thanks again for stopping by.

Jeff, I’ll work on getting those questions to Adam if he’s out of the office already.

Don’t forget that John Evans will be in the house tomorrow at 2PM. Be there to follow the Q&A live.

36. J Evans - January 30, 2007

Looking forward to it…

37. qwackedup - January 31, 2007

Any chance on getting Frank Boulton, Buddy Harrelson or Mike Pfaff to do a Q&A? They would give a good perspective on the Ducks and how the franchise operates

38. qwackedup - January 31, 2007



Open Tryout Camp

Dates: February 2-4, 2007 Friday, Saturday or Sunday

Who: The Atlantic League of Professional baseball Clubs
What: An open Tryout Camp for all Released and Free Agent Players.
Where: Detroit Tigers, Tigertown Complex
Minor League Spring Training Base
2301 Lakeland Hills Blvd,
Lakeland Florida

When: Registration begins @ 8:30 AM each morning


No players currently Playing High School, Junior College
or College Baseball are eligible to attend.


For additional information, please contact the Atlantic League @ 856-541-9400, by e-mail at atllge@aol.com or at our website, http://www.atlanticleague.com

Atlantic League Teams will hold local tryouts later in the Spring, 2007. Please contact the individual Atlantic League teams directly for further tryout information and watch this page in the spring.

39. AtlanticLeagueBaseball.com - January 31, 2007

I am working on getting a member of last year’s Duck team for a Q&A, so stay tuned on that one. I’ve had a few conversations with Mr. Boulton about having a Q&A on here or at least providing an opportunity to the fans where they can ask him some questions about the Ducks, the Atlantic League, and whether he’s purchased an Eric Boulton Atlanta Thrashers jersey yet.

Getting Buddy to come on and do a Q&A would be one of the greatest things to ever happen to this site. I’d be surprised if that happened, but I’d love to see it.


40. Adam Lorber - January 31, 2007

Are any improvements or work scheduled during this down-time, for Campbell’s Field?

Actually there is a lot going on…we are working on suite and field drainage renovations, new concession stand and directional signage, we hope to winterize the suite level and make it available year round…also doing sod and field work

Also, why not sell tickets much earlier than you currently do? I would think around the holidays that people would tend to buy tickets as gifts. I think teams miss the boat during that time of the year, to sell tickets. Also now, when there is a dead period for other teams, why not sell tickets earlier?

Well, we actually do sell tickets now ….group and season tickets…every year we offer a Christmas package – this year they did quite well…one package was 12 undated tickets, a meet and greet with players, a 1st pitch and a Campbell’s gift for $95 and we have a 6 ticket package for $70…just like in MLB – advanced sales for indv. tickets are a very small amount of biz – indv. tix make up the walk up – group tickets, season tickets, fundraiser tickets are the majority of advanced sales and that is what we choose to push early on ….we open up May 8th and our indv. tickets go on sale April 7th – a month ahead of time …not to mention there is much more value in group tickets ($2-$5 off) fundraiser tickets ($6 profit to organization) and all of oour mini plan and season ticket options…

Thanks for your question – please e-mail me if you have any more you would like to ask.

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